![]() ![]() But the fact that you can now find rocks of all shapes, sizes, colors (not only white but pink and yellow) and qualities at these nontraditional jewelers (as well as over the Internet on sites like - and ) raises a slew of questions, starting with this one: What do you need to know what precautions do you need to take - when buying a diamond that doesn't come in a little blue box? Here's the lowdown: Surprised? I certainly was, particularly when I walked up to the counter at Sam's Club in Elmsford, N.Y., and found a $45,000 diamond solitaire ring in the case. 1 diamond seller in America with sales of $2.6 billion last year. According to National Jeweler magazine, an industry publication, Wal-Mart (and its Sam's Club sister) was the No. It's not even Zales or Kay Jewelers (despite the fact that, particularly this time of year, you can't turn on the television without seeing one of their advertisements). “Today” financial editor Jean Chatzky gives tips on how you can get your bling on any budget. But most of us aren’t on a Paris Hilton budget to afford some serious ice. Americans spend at least $30 billion a year on the sparkly gems. ![]()
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